Cans of Coke drag Coca Cola before CPC
Globally, brewers and bottlers of lagers, soft drinks, and other beverages face quality assurance and control issues on daily basis. They violate regulations consciously...
Financial, telecoms brands savour independence jamboree
Every October 1 is a day when brands of all shades and colours, and individuals, express allegiance to Nigeria on its independence day. This...
ADVAN marketers’ evening to focus on Insurance marketing
A seasoned insurance expert and The Capital Express Group of Companies’ Chairman, Tony Aletor is scheduled to deliver a keynote speak at this year...
Public relations on slippery slopes
•40 PRCAN members can’t pay salaries, sack looms
Public relations in Nigeria is on the ropes.
Only eight out of the 48 members of the Public...
Creating value through classic brand activation
Brand activation is a relatively new term in the industry. It is the art of driving consumer action through brand interaction and experiences. In...
Abia Mall to reposition Umuahia commercially, says Eze
The quiet nature of Umuahia, the Abia State Capital compared to Aba, is set to be repositioned commercially said the Commissioner for Information, Abia...
Facebook buys Whatsapp mobile messenger
The EU regulators on Friday approved the merger of communication platforms, Facebook and WhatsApp.
The regulators said Facebook's 19-billion-dollar purchase of the mobile messenger, WhatsApp,...
Redefining Nigeria’s business environment
National and multinational businesses in Nigeria are set for a whole new experience at The Wings Office Complex – if the focus is on...
Films as nation rebranding platform
The world is caught up in the fever of creating brands, through conscious and unconscious branding and rebranding. While some entities are successful, others...
Smoov seeks to democratise chapman drink
La Casera Company, makers of apple flavoured La Casera, has introduced into the market a ready-to-drink chapman in plastic bottle called Smoov Chapman.
Smoov Chapman...
